LAB GROWN DIAMONDS
Laboratory grown diamonds, also known as synthetic diamonds or cultured diamonds, are diamonds that are manufactured in a laboratory rather than being mined from the earth. These diamonds are created by replicating the natural process of diamond formation, but in a much shorter time frame. Despite being man-made, laboratory grown diamonds possess the same characteristics and qualities as mined diamonds and are indistinguishable by the naked eye.
JEWELLERY
- Our jewellery is made in 18k and 14k gold, hallmarked according to BIS industry standards.
- Our solitaire diamonds (above 1 carat) are IGI certified and our jewellery pieces containing smaller diamonds are SGL certified.
- We specialize in custom pieces such as solitaire rings, earrings, bracelets and necklaces.
OUR STORY
OUR FOUNDERS
- The company was founded in 2022 by Ananta and Meghna Shroff, a mother-daughter duo who came across lab grown diamonds for the first time while looking for jewellery for themselves.
- Lab grown diamonds being a sustainable, eco-friendly and affordable alternative to natural diamonds, while being the exact same material, seemed like the obvious choice to buy.
- Once this revolutionary idea caught on, there was no turning back. Armed with a degree in Fashion Management, they pursued their Masters in Gemology and stepped into the fascinating world of Indian diamond jewellery.
- Now, after 2 years, they confidently cater to clients all over India, making diamond jewellery more democratic than ever before.